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The pay-per-click ad campaign is when an advertiser would pay a certain agreed amount by the search engine developers every time a user clicks on that banner. This was a good idea before it was not touched by hackers who developed a certain program to automatically click on that banner which increases the amount to be paid by the advertiser. The next paying scheme was the �pay per action�, which is harder to hack since the advertiser would only pay the search engine developers an agreed amount every time a sale would be done on that customer.
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Industries and marketers are now taking a more cautious approach to this. The practice of advertising to a specific market has made the endeavors succeed. The internet makes it possible for almost any business to be represented. Many promotion firms give the opportunities a business requires to get their products out to buyers, Small firms often choose to take care of sales promotion on their own. These companies can find inexpensive avenues for their plans also.
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